I take the same route to work every day. There is always one particular spot where the traffic lights seem to always be red, where I have to stop for a little while. A smart marketing executive had worked this out as right there, there is always a big billboard advertised some high end product. My guess is that this spot drives a lot of business and interest.
Earlier this week whilst stopping, I saw the below poster.
I was so shocked, I actually chose to miss the green light sequence, so I could find my camera (lets be clear, I mean my phone) and take the below photo.
Even if you don't read German, the image tells it all. The white sheep is kicking the black sheep out of its country. The text is suggesting that by kicking out the black sheep, Switzerland will be safer with less criminals.
I am not a political animal, but I did take offensive to this poster.
The day after however, at the same stop, I saw the poster slightly amended. See below.
I approved wholeheartedly. The colouring-in of the one sheep and the addition of a few small words, made this campaign a whole lot more appealing.
Well done to this brave vandal.
I hope the poster stays up a little while longer now and the message spreads.
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